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Thoughts on Capital Pride Parade and Corporate Sponsorship

10 June, 2018

Disclosure: Over the last decade, I have interacted with the parade on three levels: viewer, protestor, and participant. As protestor, I worked with No Justice, No Pride as we prepared for the demonstration last year. As participant I marched with the Smithsonian GLOBE group this year. I recognise both the damage done to our parade by corporate sponsors and the value of seeing ourselves as participants and watchers.

My thoughts: LGBTQ+ groups and LGBTQ+ non-profits should be given primacy of placement at the head of the parade, it is OUR parade afterall. Then allyship groups should receive secondary placement. Placed, last in line, corporations demonstrating allyship and corporate sponsors demonstrating a support position; corporate sponsors should demonstrate their allyship by letting LGBTQ+ groups march first. Finally, groups that want to be corporate sponsors but who prey on the LGBTQ+ community, prey on other marginalised communities, or have a low HRC score should not be permitted to march or sponsor. Those on the Pride committee that voted to include them sold us out and should be removed from the committee.

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